Tara Hall

design. write.

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Sep 07, 2016

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The latest web design trend: Brutalist websites

Have you heard of the term brutalism? It describes a type of architecture that began in the 1950’s and remained until the mid-1970’s according to Wikipedia. What distinguishes this type of architecture is its austerity. There’s not much that’s aesthetically pleasing about brutalism to put it mildly.

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Word-of-mouth marketing: The good and bad

Word-of-mouth marketing is considered by some to be the holy grail of marketing. You win over a handful of clients with your products or services, and in turn, they rave about you to their peers.

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Aug 17, 2016

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A small trick for making your web pages more legible

Recently, I was reading an article on CNBC.com and noticed that while the body text was easy to read, the headings weren’t so easy to read.

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Aug 10, 2016

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What to say when you’re asked about results of your work

Recently, a friend and I were talking about a website that his team had redesigned for a client. He’s interested in using that client project in a case study for his growing business. The question we discussed is to how to talk about results in a case study when you don’t have metrics to show.

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Aug 03, 2016

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Is Flexjobs right for you?

For the last three months, I’ve subscribed to Flexjobs, a job board site that focuses on telecommuting positions around the country. The service lists full-time, part-time, freelance, and contract positions with remote work possibilities. For those of you looking for telecommuting positions, here are my thoughts on using Flexjobs for the last three month

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Free workbook: Are you ready for a new website?

Are you ready for a new website?

Before you hire a web designer to build your site, you want to have web content ready.

This free workbook helps you to:

  • Determine your website goals
  • Define your target audience
  • Draft content for your 3 most important web pages

Download the workbook.