Tara Hall

design. write.

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3 Copywriting resources that I can’t do without

Whenever I begin a new copywriting project, there are three resources that I rely on to help me write original, audience-focused copy for my client. If you’re a business struggling to write your own marketing copy, then these resources may help ease you into the process of writing persuasive copy for your target audience—while still maintaining your brand personality.

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Jul 20, 2016

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How I create a web content estimate: Part 2

In part one of this two-part article series, I covered the information needed from a client to put together an estimate for web content. I also shared a reliable resource, the AWAI pricing guide for web copywriters, for determining cost. In this second article, I share with you an actual estimate (sorry, not the per-page cost) for web copywriting and walk you through the different aspects of the estimate.

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Jul 06, 2016

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How I create a web content estimate: Part 1

Last month, an agency that I’ve worked with previously asked me for an estimate to write web content for a new client of theirs. This estimate was part of a larger proposal to redesign the company website. In this first article, I share which questions I needed answered from the client to draft my estimate and which resources I used to ensure that I don’t underpay myself.

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Jun 29, 2016

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Google Fonts gets a redesign. Finally.

If you’re not familiar with Google Fonts, it’s a catalog of free, open source web fonts that you can use on your website. At last count, Google Fonts had more than 800 font families available. Because it costs nothing to use and because of the number of high quality fonts offered, Google Fonts has been my go-to resource for web fonts since I began using it three years ago.

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Marketing wisdom from a jewelry designer

Whenever I have the time and inclination, I watch a class from CreativeLive.com to keep up my design and marketing skills. I mentioned in another article, “3 Free tools for your small business” that CreativeLive.com is one of the best free resources on the web. The quality of the instructors, the class content and production value is top notch. One of the instructors whose classes I enjoy watching is jewelry designer, Megan Auman.

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Free workbook: Are you ready for a new website?

Are you ready for a new website?

Before you hire a web designer to build your site, you want to have web content ready.

This free workbook helps you to:

  • Determine your website goals
  • Define your target audience
  • Draft content for your 3 most important web pages

Download the workbook.