Tara Hall

design. write.

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Jun 08, 2016

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Cross-marketing 101: What is it and how do you get started?

Are you familiar with cross-marketing and are you using it to grow your business and to reach more potential clients?

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Jun 01, 2016

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What keeps you from opening an email?

At the start of every work day, I go through my inbox, deleting read, unread, and unopened emails. Most of those that I delete are commercial emails from retail stores. But occasionally, I delete an email solely because I don’t think I’m the intended audience.

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May 25, 2016

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A brief lesson in web typography (and a small change to my own website)

When I first began learning about responsive web design, I was frustrated that I could create a fluid layout, but not have fluid typography. The problem started because for a long time, I used pixels to specify font size.

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May 18, 2016

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Are you making these 3 mistakes on your home page?

Over a week ago, I applied for a freelance position with a small business seeking a designer with marketing experience. One of the questions asked on the job application included a critique of the company home page above the fold.

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May 11, 2016

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Choosing a pricing strategy for your service-based business

In two previous articles about listing your prices online, I gave three reasons not to list them on your website and 3 reasons to list them online. However, both articles assume that you already have a pricing strategy for your services. If you’re struggling to determine prices for your services, then this article explains four different pricing strategies that you could apply to your service-based business.

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Free workbook: Are you ready for a new website?

Are you ready for a new website?

Before you hire a web designer to build your site, you want to have web content ready.

This free workbook helps you to:

  • Determine your website goals
  • Define your target audience
  • Draft content for your 3 most important web pages

Download the workbook.